Review · LUNCH EXPERIENCES

Reykjavik Food Tour – Supermarket Tour & Lunch at Microbrewery

★ 5.0 · 11 reviews From $123 Operated by BiteSized Iceland · Bookable on Viator
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Start with groceries, then taste Iceland. This small-group Reykjavik food tour takes a smart, friendly route into Icelandic eating, beginning at a local store on Laugavegur and ending with lunch at MicroBar Reykjavik. I like the practical supermarket stop, and I like the private microbrewery setting where you can try several Icelandic foods alongside local craft brews. The main drawback is the price, $123 per person, which makes this a better choice for curious food lovers than for anyone seeking a cheap lunch.

The tour lasts about two to three hours and begins at 11:00 a.m. at Dill Restaurant, Laugavegur 59. With a maximum of 12 people, the group should feel small enough for questions and conversation. Keep in mind that the experience depends on good weather and a minimum number of bookings, so leave room in your plans if you need a backup date.

Key points at a glance

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Key points at a glance

  • A supermarket lesson on Laugavegur: You learn about ordinary Icelandic groceries, local produce, and where food comes from before sitting down to eat.
  • Private use of a Reykjavik microbrewery: The lunch takes place in a space reserved for the group, giving the meal a more personal feel than a standard restaurant stop.
  • Several Icelandic flavors in one sitting: You sample different dishes rather than committing to one unfamiliar plate.
  • Craft beer included: Local brews accompany the food, giving you a simple way to compare Icelandic flavors.
  • A compact three-hour plan: The timing works well for a morning in central Reykjavik without taking over your whole day.
  • A maximum of 12 people: The small group suits anyone who prefers direct conversation and room for questions.

Why start at a Reykjavik grocery store?

I like that this experience begins with shopping instead of putting you straight in front of a restaurant menu. Icelandic food can seem costly and unfamiliar, especially if you do not know which items are everyday staples and which are special treats. A grocery store gives you a useful first look at how people actually shop.

The store is on Laugavegur, Reykjavik’s main shopping street. That puts the first stop right in the heart of the city, close to other central sights and public transport. You meet at Dill Restaurant, at number 59, then walk through the local food shop before continuing to the brewery.

The supermarket visit is useful in a way that a polished restaurant tasting cannot be. You can learn what produce is commonly available, how food reaches Iceland, and which products fit into daily life. The information supplied for this tour does not promise a detailed cooking lesson or a market visit, so think of this stop as an introduction to Icelandic shopping habits, not a full culinary class.

I would pay close attention to the grocery items you see here. You may spot foods that help explain Iceland’s climate, its reliance on imported goods, and the way local ingredients appear in ordinary meals. The tour is designed to help you figure out what you might want to buy later for a picnic, breakfast, or a self-catered meal.

That practical angle is one of the strongest reasons to book. Iceland’s restaurant bills can surprise you. Learning how to recognize food in a supermarket can help you make better choices for the rest of your stay.

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Laugavegur gives the tour a useful city setting

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Laugavegur gives the tour a useful city setting

Starting on Laugavegur keeps the experience easy to reach. You do not need a taxi to an out-of-the-way food hall or a distant farm. The meeting point at Laugavegur 59 is in central Reykjavik, and the tour finishes at Laugavegur 86, where MicroBar Reykjavik is located.

The short distance between the start and finish also makes this a good first or second-day activity. You can use it to get your bearings in central Reykjavik while learning what to eat. The end point is not far from the beginning, so you are not left on the edge of the city after lunch.

The supplied details do not state the exact walking distance, the name of the grocery store, or the precise foods served. That matters if you have mobility concerns, strict dietary needs, or a strong wish to try a particular Icelandic dish. The tour is near public transportation, and most people can participate, but you should confirm any food restrictions before booking.

From everyday groceries to Icelandic tasting plates

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - From everyday groceries to Icelandic tasting plates

After the grocery stop, the group moves to a local microbrewery for several Icelandic foods. This progression makes sense. First you see the food culture in its everyday form, then you sample prepared dishes in a social setting.

I like the range promised here. Trying different dishes lets you find out what suits you without ordering several full meals on your own. Icelandic cuisine has flavors and ingredients that may be unfamiliar, and a tasting-style meal lowers the risk of spending a large sum on one dish you do not enjoy.

The food is described as typical Icelandic dishes and flavors, but no fixed menu is provided. That means you should arrive with an open mind rather than expecting one named specialty. The selection may give you a broad introduction, but the available information does not guarantee specific items such as lamb, fish, rye bread, skyr, or fermented foods.

That lack of a fixed menu is both a strength and a limitation. It allows the experience to focus on what is available and appropriate on the day. At the same time, you cannot use the tour to guarantee a particular culinary must-try.

For me, the value is in the comparison. You can taste several foods in one sitting and make notes about what you want to order later. If one flavor is not for you, another may be a better fit. That is a more useful first encounter than guessing from a menu in an expensive restaurant.

A private microbrewery lunch at MicroBar Reykjavik

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - A private microbrewery lunch at MicroBar Reykjavik

The lunch takes place at a Reykjavik microbrewery reserved exclusively for the group. That private arrangement is a real plus. It gives the meal a clear purpose and should make it easier to ask questions, compare impressions, and keep up with the host.

The tour ends at MicroBar Reykjavik, at Laugavegur 86. The location is convenient, and you can continue exploring central Reykjavik afterward. The meal is not simply a quick stop for one beer. It combines several local foods with complimentary craft beer tastings.

Craft beer adds another layer to the meal. You can try local brews while tasting Icelandic dishes, then consider how the flavors work together. The tour details do not specify the number of beers, beer styles, serving sizes, or whether nonalcoholic alternatives are available. If you do not drink alcohol, ask the provider before paying.

The private setting may be especially useful for solo visitors or small parties. A group of no more than 12 people is large enough for a social meal but small enough that the experience should not feel like a crowd being moved from one stop to another.

Still, the word private should be read carefully. It means the microbrewery is reserved for this group during the tour. It does not mean you receive a private tour for one household or a one-on-one guide.

How much value do you get for $123?

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - How much value do you get for $123?

At $123 per person, this is not a budget lunch. You are paying for more than food and beer, though. The cost includes a guided introduction to Icelandic food culture, a grocery store visit, several tastings, lunch in a reserved brewery setting, and a compact central-city experience.

I think the price makes the most sense if you want context. Ordering lunch on your own may cost less, but it will not necessarily teach you how Icelanders shop or help you compare several local flavors. A supermarket visit also adds value because it can improve your food choices for the rest of the trip.

The tour is less attractive if your main goal is simply to eat a filling meal at the lowest possible price. You may also find it poor value if you already know Icelandic cuisine well or plan to spend several days sampling restaurants independently.

The small group improves the calculation. With a maximum of 12 people, this is not built around a large coach crowd. A smaller group can mean more chances to ask questions and a calmer meal, although the experience still depends on the host and the final group size.

The rating information is unusually strong for a small experience: 11 ratings, all recommending it, with a five-star score. One detailed account praised the concept and wished it had been available on an earlier Iceland trip. That enthusiasm fits the tour’s practical design, but 11 ratings are still a small sample. I would treat the score as encouraging, not as a guarantee that every guest will love every food.

Who will get the most from this experience?

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Who will get the most from this experience?

I would recommend the tour to first-time visitors who want a quick, guided introduction to Icelandic food. It is also a good fit if you feel unsure about ordering unfamiliar dishes or understanding supermarket prices and products.

Food-minded couples and small groups should enjoy the mix of shopping, tasting, and beer. Solo visitors may also appreciate the built-in company and the small-group format. Since the tour takes only about two to three hours, you can fit it between other central Reykjavik plans.

You may want to skip it if you dislike group dining, do not drink beer, or need a guaranteed menu. The supplied information does not identify vegetarian, vegan, allergy-friendly, or nonalcoholic options. Contact BiteSized Iceland before booking if those details affect your decision.

The 11:00 a.m. start also shapes the day. This is a late-morning activity that moves into lunch, not an evening food crawl. If you prefer nightlife, cocktails, or a long dinner, this will not meet that need. If you want to eat early and keep the afternoon free, the timing is useful.

Practical details before you book

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Practical details before you book

Your confirmation arrives when you book, and the experience accepts a mobile ticket. The tour begins at Dill Restaurant, Laugavegur 59, 101 Reykjavik, at 11:00 a.m. It ends at MicroBar Reykjavik, Laugavegur 86.

Plan to arrive at the starting point a little early. The tour uses two central locations, and arriving at the wrong address could mean missing the opening supermarket visit. Public transportation is nearby, and the tour is in the center of Reykjavik.

Most people can participate, but the information does not give a detailed accessibility description. Ask the provider about walking, seating, and food requirements if those are important to you.

Cancellation is free up to 24 hours before the start time. Cancel at least 24 hours ahead for a full refund. Changes or cancellations inside that window are not accepted and are not refunded. Poor weather or failure to reach the minimum group size can cancel the experience, in which case you are offered another date or experience, or a full refund.

Should you book the Reykjavik food tour?

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Should you book the Reykjavik food tour?

I would book this if you want an efficient, low-pressure way to understand Icelandic food before spending more money on meals. The supermarket visit is the clever part, while the private microbrewery lunch adds enough tasting variety to make the $123 price easier to justify.

I would not book it solely for a specific dish or beer, since neither the exact menu nor the beer selection is provided. Ask about dietary needs and nonalcoholic choices before you commit.

For a first visit, the combination is appealing: local shopping, several Icelandic flavors, craft beer, and a central finish by early afternoon. If you value context as much as eating, this is a useful introduction to Reykjavik’s food culture.

FAQ

Where does the tour begin?

It begins at Dill Restaurant, Laugavegur 59, 101 Reykjavik, Iceland.

What time does the tour start?

The tour starts at 11:00 a.m.

Where does the tour end?

It ends at MicroBar Reykjavik, at Laugavegur 86, 101 Reykjavik.

How long does the experience last?

It lasts approximately two to three hours.

How much does the tour cost?

The listed price is $123 per person.

What does the tour include?

It includes a grocery store visit on Laugavegur, a visit to a local microbrewery, several Icelandic foods, lunch, and complimentary tastings of local craft brews.

How large is the group?

The maximum group size is 12 people.

Is the tour near public transportation?

Yes. The experience is described as being near public transportation.

Can I cancel for a full refund?

Yes. You can cancel at least 24 hours before the start time for a full refund.

What happens if the tour is canceled?

If poor weather or the minimum number of bookings causes cancellation, you are offered a different date or experience, or a full refund.

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