Review · NEW ZEALAND
Bay of Islands, Spirit & Craft Beer Tour with Lunch
Wine, beer, and spirits fit neatly into one afternoon. This Bay of Islands tour mixes family-run producers with a relaxed lunch, and I especially like the small group of up to 11 and the range of drinks, from Pinot Gris and Sauvignon Blanc to unfiltered craft beer and New Zealand spirits. Guides such as Bill and Ken also receive warm praise for their easy manner and local knowledge.
The main caution is lunch. Most people enjoy the Marsden platter, but one experience included too little food for a proper meal, particularly for a solo diner sharing with a group. The tour also moves through several venues in about four hours, so this suits you best if you prefer a social tasting afternoon over a slow, in-depth winery visit.
Key points at a glance

- Ake Ake Vineyard gives the afternoon a family-run start, with a look at grape growing and tastings of Pinot Gris, Chardonnay, and Sauvignon Blanc.
- Marsden Estate includes six wine tastings and a platter lunch, served in a courtyard with a lake view.
- The PhatHouse Brewery adds a different side of Northland, with carefully made, unfiltered and unpasteurised beers.
- Bad Habits in Paihia focuses on New Zealand spirits and liqueurs, including a large gin selection and local favourites such as limoncello.
- The small group keeps the outing personal, while guides Bill and Ken are praised for their friendly, well-informed hosting.
- The $130.32 price covers a full afternoon of tastings, transport between stops, and lunch, though the food portion may vary.
What this Bay of Islands tasting tour is really like

This is a four-hour afternoon built around local drinks and conversation. You meet at 1:30 pm, travel between several producers, and return to the same meeting point at the end.
I like the shape of the experience. It does not ask you to spend a whole day on one subject. Instead, you get a quick look at vineyards, a winery restaurant, a brewery, and a Paihia bar specialising in spirits. That variety is useful in the Bay of Islands, where you may want to see more than beaches and historic sites.
The group size is capped at 11 people. That matters. A tasting tour can feel awkward when you are packed into a large bus, but a smaller group gives you a better chance to ask questions and speak with the guide. Bill and Ken are both praised for making people feel comfortable, and the afternoon seems to depend as much on their hosting as on the drinks themselves.
You should expect a sociable outing rather than a formal wine course. You will learn how grapes are grown and sample several wines, but the amount of detail about each bottle may vary. If you want technical information about soil, fermentation, vintages, and food pairing, ask questions as you go.
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Ake Ake Vineyard and the first taste of Northland wine

The wine section begins with Ake Ake Vineyard, a family-run operation just outside Kerikeri. The focus here is on how grapes are grown and how they become wine, which gives the tasting some useful context.
You may sample Pinot Gris, Chardonnay, and Sauvignon Blanc. These familiar varieties make the stop approachable, even if you do not know much about New Zealand wine. I appreciate that the tour connects the glass with the work behind it, rather than treating the visit as a string of samples with no explanation.
The family-run setting is part of the appeal. You get a closer sense of a local business than you would at a large commercial estate. The tone is friendly and informal, and the vineyard visit helps explain why the Bay of Islands has a growing food and drink scene.
One limitation is that the available information does not promise a detailed tasting sheet or a set amount of explanation at every wine stop. Past feedback suggests that some people wanted more information about the wines themselves. If that matters to you, ask what you are drinking, how it was made, and which bottles are best suited to take home.
There is no pressure to buy. Some people choose a few bottles because they enjoy the wine, and the prices are described as reasonable. That makes this a comfortable stop for curious drinkers who want to taste first and decide later.
Marsden Estate: six wines and a courtyard lunch
Marsden Estate Winery and Restaurant was started by the McIvor family about 30 years ago. It is the tour’s main food stop, and the setting is one of its strongest features.
You receive six wine tastings and a platter lunch in the courtyard. The lake view adds a calm pause to an afternoon that otherwise involves several short visits. I can see why this is often the part people remember most: good wine, a shared board, and an attractive place to sit.
The platter has been praised for its cheese and for being a pleasant match with the wines. It is also where expectations need a little care. The meal is served as a sharing platter, and one person found the amount closer to a snack than lunch. That may have been an unusual shortfall, but it is worth keeping in mind if you arrive very hungry.
If you are dining alone, a shared platter can also be less convenient than an individual plate. You may need to take food as it is passed around the table, and the amount you receive depends partly on the group. I would have a light meal before departure, especially if you usually eat an early dinner.
Still, Marsden offers strong value within the tour. Six tastings plus food at a winery restaurant would cost a fair amount on their own, and you avoid the need to drive afterward. The courtyard and lake view make this more than a quick tasting counter.
The PhatHouse Brewery brings beer into the mix

At The PhatHouse Brewery Bar and Kitchen, the focus shifts from vines to brewing. Caroline and Rob founded the business in 2015 and are described as passionate about every part of the process.
Their beers are made with natural ingredients. They are unfiltered, unpasteurised, and free of preservatives. Those details matter if you enjoy beer with a less processed character, though they may also make the flavours feel different from standard commercial lagers.
This stop helps the tour avoid becoming a wine-only afternoon. Even if wine is your main interest, trying a local beer gives you a wider view of Northland’s food and drink culture. You also get a break from the structure of wine tasting and a chance to compare how the different producers work.
The information provided does not specify the exact beers served on the day. That means the selection may change, and you should ask about the current pour if you have a strong preference. The brewery is presented as a tasting stop, not as a long brewing class, so expect a concise introduction rather than a full behind-the-scenes production tour.
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Bad Habits in Paihia for local spirits and liqueurs

The final stop is Bad Habits, a bar in Paihia with a major selection of New Zealand-made spirits and liqueurs. It carries more than 46 gins and 19 rums, along with vodka and other products.
That range makes this a useful final stop for people who want to look beyond wine and beer. The selections include local-style drinks such as limoncello and bubbles, both singled out as favourites. You may also find this the best place to identify a bottle that feels distinctly New Zealand rather than simply choosing another wine.
Because Bad Habits is a bar rather than a vineyard or brewery, the mood changes again. You are sampling finished spirits and liqueurs, with the emphasis on taste and range. It is a good close to the afternoon, especially if you enjoy comparing different styles.
Keep the pacing in mind. Three one-hour stops can pass quickly, and the route may include an additional wine visit depending on the day’s arrangement. You will have enough time to taste and chat, but not unlimited time to study every bottle on the shelves.
What the guides add to the afternoon

The guide is a major part of the value here. Bill is repeatedly praised for his hospitality, local knowledge, and ability to make the group feel at ease. Ken receives similar praise, with a relaxed approach and a good grasp of the area.
The guide does more than move you from one drink stop to the next. You also hear about the Bay of Islands and its importance in New Zealand history. That broader context gives the outing more purpose. You are not only tasting local products, you are learning how small businesses fit into the region.
The best approach is to speak up. Ask about the grapes, the brewing process, the distillery products, or the history of the area. The tour appears friendly rather than scripted, so your questions can shape how much detail you get.
The staff at the venues are also described as welcoming. That creates a warm tone throughout the afternoon, and it helps if you are joining alone or hoping to meet other people. The group setting makes conversation easy, but you should not expect much solitude.
Is $130.32 good value?

At $130.32 per person, this is not the cheapest way to have a drink in the Bay of Islands. It is a reasonable price if you value convenience and variety.
The cost includes a four-hour guided outing, visits to several local businesses, wine tastings, craft beer, spirits or liqueurs, a platter lunch, and transport between venues. You also avoid driving after drinking, which is an important practical benefit.
The strongest value comes from the number of stops. A self-guided afternoon could involve separate taxi costs, careful planning, and the problem of finding a safe way back. Here, the route is organised and the guide handles the movement between places.
The weakest point is the lunch. If the platter is generous, the package feels well balanced. If it is small, you may feel that the food does not match the wording of lunch. I would judge the price mainly on the drinks and transport, with the food as a useful extra rather than the sole reason to book.
The tour is usually booked well ahead, with an average booking point of 59 days before departure. That suggests you should not leave it until the last minute if your Bay of Islands dates are fixed.
Timing, group size, and practical details

The tour starts at 1:30 pm and lasts about four hours. It ends back at the meeting point, which keeps the logistics simple.
A mobile ticket is provided, and confirmation arrives when you book. The group limit is 11 people, a useful number for tastings and shared conversation. Service animals are allowed, and most people can take part.
The afternoon involves alcohol at several venues, so this is not a good fit if you do not drink or if you want a purely sightseeing-based tour. The presence of wine, beer, and spirits also means you should plan your evening with the relaxed pace of the tour in mind.
Free cancellation is available if you cancel at least 24 hours before the start time. Within 24 hours, changes are not accepted and the payment is not refunded. The tour also requires a minimum number of participants, and if that minimum is not reached, you are offered another date or experience, or a full refund.
Who should book this experience?
I would choose this tour if you want a social afternoon with a broad taste of the Bay of Islands food and drink scene. It suits couples, small groups, solo visitors who enjoy meeting people, and anyone who would rather let a guide handle the driving.
It is especially good for people who like family-run businesses. Ake Ake and Marsden give the wine portion a personal feel, while The PhatHouse and Bad Habits show two different sides of local drinks.
I would be more cautious if you want a serious wine education, a large restaurant meal, or a slow visit at one estate. The schedule gives you variety, but it also means each stop has a limited amount of time.
Should you book the Bay of Islands Spirit and Craft Beer Tour?
Yes, if you want an easy, friendly introduction to local wine, beer, and spirits in one afternoon. The small group, scenic Marsden lunch stop, and strong guides such as Bill and Ken make this a pleasant choice, and the price is fair when you count the tastings, food, and transport.
Before booking, ask yourself two questions. Do you enjoy a shared platter lunch, and are you happy with a tasting-focused route rather than a long winery visit? If the answer is yes, this tour offers good variety and little hassle. If you need a substantial meal or detailed wine instruction, eat beforehand and treat the tour as a relaxed sampling circuit.
FAQ
How long is the Bay of Islands Spirit and Craft Beer Tour?
The tour lasts approximately four hours.
What time does the tour start?
The start time is 1:30 pm.
Where does the tour finish?
The activity ends back at the meeting point.
How many people can join the tour?
The group has a maximum of 11 participants.
Is lunch included?
Yes. A platter lunch is included at Marsden Estate Winery and Restaurant.
How many wines are tasted at Marsden Estate?
The Marsden stop includes six wine tastings.
Which wines may be sampled at Ake Ake Vineyard?
The wine selection includes Pinot Gris, Chardonnay, and Sauvignon Blanc.
Does the tour include craft beer and spirits?
Yes. The route includes The PhatHouse Brewery Bar and Kitchen for craft beer and Bad Habits in Paihia for New Zealand spirits and liqueurs.
Can I cancel for a full refund?
Yes. You can cancel at least 24 hours before the start time for a full refund. Cancellations within 24 hours are not refunded.
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